|
|
|
We all Hate to be “Sold” but we all “Love” to Buy!
|
|
The Distinction between Interruptive Advertising
Versus Mappified Just In Time Marketing
|
|
Interruptive Advertising - helps merchants sell their products by interrupting potential customers current focus and attempting to sell things the customer doesn’t want to buy right now. Almost all current advertising uses this failed approach.
Mappified Just In Time Marketing - helps customers buy what they are actively looking for by providing information that they need such as store location, photos, videos, store hours and product information exactly when it is needed. That’s why it works.
Mappified Maps allow buyers to “Visually Search without typing and precisely locate the goods and services that they want to buy right now.”
By displaying your marketing message “just at the right time” when buyers are actively ready to buy, your message is actually welcomed by buyers and thus is more effective in causing buyers to take action and buy what they need from you, right now.
A businesses’ Location is a key element in business success.
Profits don’t start until a customer walks in the front door. But, what if customers can’t locate your business? Every business can’t afford to be located in the largest building on their towns main thoroughfare.
So how do you help customers locate your business? Give them a Map!
Findability is "the quality of being locatable or navigable".
It's becoming more important as information overload takes hold, as mobile devices become more popular and as gas prices continue to rise.
“When your messages reach the right people at the right time in the right way, magic happens.” Seth Godin, Author and Internet Marketing Expert
|
|
Mappified Just in Time Marketing!
Or Why Most Advertising Doesn’t Work Today
|
|
Most advertising is based on the principal of Interruption. TV ads, Billboards, Newspaper ads, and Magazine ads all are designed to interrupt us from watching TV, driving or reading, just to sell us something we are not interested in right now. So we naturally get aggravated at being interrupted when we are not ready to buy.
But when we are actively shopping, the nature of ads suddenly change from aggravating interruptions to valuable, buying information. When Ads are served “just in time” exactly when we are ready to buy help they actually help solve our two basic shopping problems.
What to buy and where to buy it?
When we see an ad that shows us the exact location of what we want to buy just when we are ready to buy it, it makes all the difference. Now we have all the information we need to start on a serious shopping trip.
How do we market our businesses so shoppers see our ads Just in Time?
Your Mappified Just In Time Marketing message can be delivered by a Local Interactive Mappified Shopping Map just when a shoppers buying instincts are fully aroused and they are actively searching for your products or services.
“Shoppers love to shop when they can easily find what they are looking for!”
This starts with the location of your business. Once they are in your front door the advertisement has done its job. Now its up to you to complete the sale.
There are really only three strategies to increase sales!
1)Get more new customers
2) Get current customers to buy more
3) Raise prices
Only by offering remarkable products and service to your customers will you be able to get your customers to buy more and/or pay more. This is beyond the scope of all advertising but when you accomplish this feat your advertising will get you even more new customers.
|
|
|
|
|
|
|
