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Mappified works by displaying information, photos, videos and web links at precise locations on a Google map, using a simple user interface that requires no programming skills. This allows Mappified clients to create multiple types of custom Mappified maps to fit their exact needs just by pasting text into a short form. Once you have selected your text, photo and/or Video you can create a New Mappified Ad in less than five minutes. You instantly can preview your New Ad and make any last minute changes before it goes live. Each map can hold multiple listings the final number depending on the complexity of the listings. We have added up to 50 complex listings to a single map. About 100 simple listings can be added to a single map.
Once you create your Mappified maps you can quickly embed them into your existing websites or even group them into new multiple-map websites if you choose. Or, we can create low cost websites custom designed for your Mappified Maps.
There are unlimited ways to use your Mappified maps. How you chose to use your Mappified maps is limited only by your imagination.
See a list of ideas: “How to Use Your Mappified Maps.”
Mappified turns interruptive marketing Inside-Out!
Most marketing programs are based on using News or Entertainment content to attract an audience.
Then they interrupt this audience in order to insert their own advertising messages. We have all been irritated by this interruptive type of advertising. So it is a less effective way to advertise.
Your Mappified Ads Become the Valuable Desired Content!
In contrast to interruptive marketing, your Mappified Ads “Are the Content that attracts the viewers!”
Advertising is most effective when seen by customers who are already in the mood to go shopping.
But, how do we find those customers who are ready to start shopping?
The answer is simple, “We don’t find them. — They find us!”
We just follow the example of Google.com, the worlds most successful Internet company.
Google doesn’t display random ads to broad audiences as most TV and print advertisers do.
Google displays ads based on the exact context of our searches by using complex formulas, and massive databases running on a army of global web servers. Google’s advertising system cost billions to operate but it still make even more billions in profit.
We know that we can’t duplicate Google’s system but, we did adapt some of Google’s own tools and methods such as our own Mappified Google Maps to our new “Mappified Hyper-Local” marketing system.
By using “Human Intelligence” instead of massive computational power we simply allow customers to find our marketing messages just when they are already searching and the most receptive to information about “What to Buy and Where to buy It” — which is the ultimate goal of all marketing!
Shopping is really driven by the anticipation and the thrill of discovering just the right item at the right price at the right place! When you find the information that leads you to that perfect solution to your personal shopping quest you eagerly welcome the opportunity to receive it. Advertisers Mappified “Just-In-Time” marketing messages are then transformed from ordinary advertising into valuable and personal shopping guides.
Mappified Custom GOOGLE Map’s are Unique!
They are unique in both the way they work and how they are structured.
We started by breaking down marketing communication into its two basic elements:
1) The Marketing Audience which in simpler terms we call the “Context.”
2) The Marketing Messages or Ads which we call the “Content.”
We discovered that by separating our Mappified Marketing system into two parts we could multiply our effectiveness in reaching potential customers with our messages. This is not a entirely new concept. Only a New Variation of the basic established marketing principals of displaying your original Ads in multiple ways to multiple audiences. A common version is a Video commercial that runs on multiple Channels at the same time. Or, a billboard that displays the same message on different highways.
Mappified allows advertisers to create “good ads one time” and then reuse the same ads by displaying these ads to multiple audiences at little or no cost. Now your ads can reach more potential customers more effectively thus saving you both time and money
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