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Most advertising is based on the principal of Interruption. TV ads, Billboards, Newspaper ads, and Magazine ads all are designed to interrupt us from watching TV, driving or reading just to sell us something we are not interested in right now. So we naturally get aggravated at being interrupted when we are not ready to buy.
But when we are actively shopping, the nature of ads can suddenly change from aggravating interruptions to discovering valuable, buying information. Ads served “just in time” when we are ready to buy help solve the two basic shopping problems. What to buy and where to buy it?
When we see an ad that shows us the exact location of what we want to buy just when we are ready to buy it, it makes all the difference. Now we have all the information we need to start on a serious shopping trip.
How can shoppers see our ads Just in Time when they are ready to buy?
Your just in time marketing message can be delivered by a Local Interactive Mappified Shopping Map just when a shoppers buying instincts are fully aroused and they are actively searching for your products or services.
“Shoppers love to shop when they can easily find what they are looking for!” This starts with the location of your business. Once customers are in your front door your discovery advertising has done its job.
“You must be found before you can be famous!”
The Internet is Big and your business is small in comparison, but when you team-up with other local business – together you can all harness the immense power of the Internet to drive more customers right to your business locations.
Today shoppers have shortened attention spans, so your local business must be easy to locate. Local shoppers also need a single focal point where they can find everything that is available locally in just a few seconds.
The alternative is to use a search engine like Google and search the entire Internet from the “Top Down.” This method is time consuming and frustrating because of all the “Non-Applicable results returned from non-local listings.” Local Discovery Search in contrast is focused on your local community so all the businesses “Discovered” are within a reasonable driving distance.
Local business Internet marketing works best when it is Centralized and Connected into a Community so your local Chamber of Commerce has created a Local Community Shopping map to guide new customers right to your business.
Discovery Maps work best when sponsored by your local Chamber of Commerce.
By adding a Local Community Shopping Map to the Chamber’s services every local business now has an affordable Internet presence that works. A sure win-win strategy for everyone involved!
Both area visitors and new local customers need help in discovering your business’s location. Let Your Customers find your exact business location and everything you have to offer while your Local Chamber Shopping Map guides them right to the front door of your business.
Thank you for your attention!
www.Mappified.com
Ted Bailes CEO/Founder
251.540.7070
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